{"id":2458,"date":"2025-04-09T12:17:42","date_gmt":"2025-04-09T10:17:42","guid":{"rendered":"https:\/\/nyforetagarcentrum.se\/sollentuna\/?post_type=story&p=2458"},"modified":"2025-04-09T12:17:43","modified_gmt":"2025-04-09T10:17:43","slug":"ett-mentorskap-i-rorelse-dar-erfarenhet-moter-entreprenorsmod","status":"publish","type":"story","link":"https:\/\/nyforetagarcentrum.se\/sollentuna\/success-stories\/ett-mentorskap-i-rorelse-dar-erfarenhet-moter-entreprenorsmod\/","title":{"rendered":"Ett mentorskap i r\u00f6relse \u2013 d\u00e4r erfarenhet m\u00f6ter entrepren\u00f6rsmod"},"content":{"rendered":"\n

Mentor: Malin Carrick<\/a>, Product Development Director och flerfaldig f\u00f6retagare
Adept: Igina Soru, Gina\u00b4s Italien<\/a>, matentrepren\u00f6r och grundare med passion f\u00f6r service<\/p>\n\n\n\n

N\u00e4r Malin Carrick och Igina Soru matchades i Nyf\u00f6retagarCentrum Sollentunas mentorprogram m\u00f6ttes tv\u00e5 olika v\u00e4rldar \u2013 men med ett gemensamt driv: nyfikenhet, vilja att v\u00e4xa, och ett stort hj\u00e4rta f\u00f6r sina kunder.<\/p>\n\n\n\n

Malin, med r\u00f6tter i hantverket som guldsmedsm\u00e4stare och en l\u00e5ng karri\u00e4r som produktchef, var redo att ge tillbaka \u2013 efter att sj\u00e4lv ha byggt och utvecklat varum\u00e4rken under m\u00e5nga \u00e5r. Igina, som efter ett liv i serviceyrken och p\u00e5 ambassader best\u00e4mt sig f\u00f6r att f\u00f6lja sin matpassion och starta eget, stod vid tr\u00f6skeln till n\u00e5got nytt.<\/p>\n\n\n\n

De f\u00f6rsta m\u00f6tena mellan dem blev starten p\u00e5 ett mentorskap fyllt av respekt, inspiration och konkreta steg fram\u00e5t.<\/p>\n\n\n\n

\u2013 Vi hittade varandra direkt. Igina var \u00f6ppen, tydlig och modig med sina m\u00e5l, ber\u00e4ttar Malin. \u2013 Malin \u00e4r klok, gener\u00f6s och trygg. Jag \u00e4r s\u00e5 tacksam att just hon blev min mentor, s\u00e4ger Igina.<\/p>\n\n\n\n

Att bygga fr\u00e5n grunden \u2013 med struktur och kreativitet<\/h3>\n\n\n\n

Under de f\u00f6rsta m\u00e5naderna har fokus legat p\u00e5 att st\u00e4rka Iginas digitala n\u00e4rvaro. Med Malins st\u00f6d har hon arbetat om hemsidan, b\u00f6rjat skapa kortare och mer effektiva inl\u00e4gg f\u00f6r sociala medier och b\u00f6rjat samla bilder och id\u00e9er f\u00f6r att arbeta mer h\u00e5llbart med sin kommunikation.<\/p>\n\n\n\n

\u2013 Malin har gett mig s\u00e5 m\u00e5nga konkreta och smarta tips. Jag k\u00e4nner mig tryggare och mer m\u00e5lmedveten nu, s\u00e4ger Igina.<\/p>\n\n\n\n

Deras arbete har vilat p\u00e5 en tydlig struktur. Med hj\u00e4lp av modellen f\u00f6r SMARTA m\u00e5l har de satt riktning, f\u00f6ljt upp och justerat n\u00e4r det beh\u00f6vts. Och n\u00e4r tiden inte r\u00e4ckt till \u2013 d\u00e5 har de m\u00f6tts via mejl eller Zoom ist\u00e4llet.<\/p>\n\n\n\n

\u2013 Vi \u00e4r b\u00e5da l\u00f6sningsorienterade, och det tror jag \u00e4r en av nycklarna till att det funkat s\u00e5 bra, s\u00e4ger Malin.<\/p>\n\n\n\n

Ett mentorskap som ger tillbaka<\/h3>\n\n\n\n

Malin beskriver mentorskapet som n\u00e5got hon sj\u00e4lv l\u00e4r sig mycket av.<\/p>\n\n\n\n

\u2013 Jag inspireras av Iginas engagemang och mod. Det f\u00e5r mig att t\u00e4nka nytt i mitt eget f\u00f6retagande ocks\u00e5.<\/p>\n\n\n\n

F\u00f6r Igina \u00e4r st\u00f6det avg\u00f6rande.<\/p>\n\n\n\n

\u2013 Jag hade inte k\u00e4nt mig s\u00e5 h\u00e4r trygg om jag inte haft Malin. Hon ser vad jag beh\u00f6ver och ger mig precis r\u00e4tt st\u00f6d f\u00f6r att komma fram\u00e5t.<\/p>\n\n\n\n

R\u00e5d till den som st\u00e5r i startgroparna<\/h3>\n\n\n\n

Malin \u00e4r tydlig: g\u00f6r ditt f\u00f6rarbete, f\u00f6rst\u00e5 din ekonomi \u2013 och hitta en mentor.<\/p>\n\n\n\n

\u2013 En mentor \u00e4r inte bara n\u00e5gon att f\u00e5 tips fr\u00e5n. Det \u00e4r ett bollplank, ett st\u00f6d och en medvandrare i n\u00e5got som annars l\u00e4tt kan k\u00e4nnas ensamt.<\/p>\n\n\n\n

Och f\u00f6r Igina \u00e4r budskapet lika klart:<\/p>\n\n\n\n

\u2013 S\u00f6k till mentorprogrammet. Det \u00e4r ov\u00e4rderligt.<\/p>\n\n\n\n

De har bara b\u00f6rjat sin gemensamma resa. Men n\u00e5got har redan tagit form: en trygg relation, ett v\u00e4xande sj\u00e4lvf\u00f6rtroende \u2013 och ett f\u00f6retag i r\u00f6relse.<\/p>\n\n\n\n

Text: Lisa Carpevi
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