{"id":1176,"date":"2024-04-05T11:02:16","date_gmt":"2024-04-05T09:02:16","guid":{"rendered":"https:\/\/nyforetagarcentrum.se\/mellerstaostergotland\/?post_type=story&p=1176"},"modified":"2024-12-04T14:48:12","modified_gmt":"2024-12-04T13:48:12","slug":"pazecards","status":"publish","type":"story","link":"https:\/\/nyforetagarcentrum.se\/mellerstaostergotland\/success-stories\/pazecards\/","title":{"rendered":"Pazecards"},"content":{"rendered":"\n

En bra id\u00e9 kan dyka upp n\u00e4r man minst anar det. N\u00e4r Safahati Adinda pysslade tillsammans med sina barn b\u00f6rjade hon rita ett m\u00f6nster p\u00e5 en wellpappbit.<\/strong><\/p>\n\n\n\n

Med pennan tryckte hon sedan h\u00e5l i pappret l\u00e4ngs m\u00f6nstret. Barnen hakade snabbt p\u00e5 och hon blev f\u00f6rv\u00e5nad \u00f6ver lugnet och koncentrationen som infann sig. Tillsammans gjorde de h\u00e5l l\u00e4ngs med linjerna, f\u00f6r att sedan se ett motiv tr\u00e4da fram. Fram tr\u00e4dde \u00e4ven en aff\u00e4rsid\u00e9.<\/p>\n\n\n\n

Ett \u00e5r senare driver hon f\u00f6retaget PazeCards, som specialiserat sig p\u00e5 att ta fram avslappnande och pedagogiska pysselkort f\u00f6r alla \u00e5ldrar. Korten har olika teman och funktioner. Man kan l\u00e4ra sig stava, \u00f6va upp finmotoriken, l\u00e4ra sig geografi, geometriska figurer, siffror samt m\u00e5la och teckna.<\/p>\n\n\n\n

Aff\u00e4rsplan och marknadsunders\u00f6kning<\/h3>\n\n\n\n

Kunskaperna hon f\u00e5tt under utbildningen till nationalekonom blev guld v\u00e4rda n\u00e4r Pazecards startades. Inte minst n\u00e4r det blev dags f\u00f6r aff\u00e4rsplan och marknadsunders\u00f6kning.<\/p>\n\n\n\n

\u2013 Jag tog fram olika prototyper och gjorde sedan en marknadsunders\u00f6kning. Korten testades p\u00e5 IKEA och SJ, samt under en t\u00e5gresa med en skolklass.<\/em><\/p>\n\n\n\n

\u00c4ven de h\u00e4r eleverna blev lugnare och fokuserade n\u00e4r de b\u00f6rjade g\u00f6ra h\u00e5l i sina kort samtidigt som l\u00e4rarna fick en v\u00e4lf\u00f6rtj\u00e4nt paus. T\u00e5gresan k\u00e4ndes mycket kortare och blev ocks\u00e5 mycket tystare ber\u00e4ttar Safahati.<\/p>\n\n\n\n

\u00c4ven p\u00e5 de f\u00f6rskolor och \u00e4ldreboenden som anv\u00e4nder korten uppskattas det lugn och de minipauser som de bidrar till. Det visade sig \u00e4ven att m\u00e5nga \u00e4ldre tycker om att sy m\u00f6nster p\u00e5 korten med n\u00e5l och tr\u00e5d.<\/p>\n\n\n\n

Livet som f\u00f6retagare \u00e4r ofta tufft och f\u00f6r Safahatis del \u00e4r den stora utmaningen just nu att n\u00e5 ut till nya kunder.<\/p>\n\n\n\n

\u2013 Mitt l\u00e5ngsiktiga m\u00e5l med PazeCards \u00e4r att korten ska finnas p\u00e5 ICA, Coop och i de kommunala f\u00f6rskolorna. D\u00e4rf\u00f6r l\u00e4gger jag stor tid p\u00e5 att boka m\u00f6ten och f\u00e5 visa upp dem ute i verksamheten. Bes\u00f6ken \u00e4r j\u00e4ttetrevliga, och barnen \u00e4r s\u00e5 h\u00e4rliga n\u00e4r de pysslar tillsammans.<\/em><\/p>\n\n\n\n

Positiv feedback fick Safahati att ta steget till eget med PazeCards<\/h3>\n\n\n\n

Att f\u00e5 feedback och goda r\u00e5d fr\u00e5n externa partners som till exempel Nyf\u00f6retagarCentrum och LiU Innovation underl\u00e4ttade beslutet att ta steget till eget. Safahati ins\u00e5g att f\u00f6retaget hade potential och hittade sin nisch p\u00e5 marknaden.<\/p>\n\n\n\n

-En id\u00e9 \u00e4r l\u00e4tt att komma p\u00e5. Men att unders\u00f6ka och analysera behovet, att ta fram prototyper och fundera \u00f6ver produktion, marknad och kundbehov \u00e4r n\u00e5got helt annat. Jag har l\u00e4rt mig j\u00e4ttemycket, och det b\u00e4sta av allt \u00e4r att det har varit s\u00e5 otroligt givande. Jag nj\u00f6t verkligen av skapandeprocessen. En annan stor f\u00f6rdel \u00e4r att korten dessutom \u00e4r \u00e5tervinningsbara och ett bra milj\u00f6alternativ samtidigt som de \u00e4ven \u00e4r ett smidigt reses\u00e4llskap.<\/em><\/p>\n\n\n\n

Den sociala biten under resans g\u00e5ng har ocks\u00e5 varit viktig. Att jobba i inspirerande milj\u00f6er som p\u00e5 Campus, p\u00e5 bibliotek samt p\u00e5 fik har underl\u00e4ttat, och dessutom resulterat i fina reaktioner fr\u00e5n f\u00f6rbipasserande.<\/p>\n\n\n\n

\u2013 M\u00e5let nu \u00e4r att forts\u00e4tta och utveckla mina produkter. Jag tror att de kan bli ett bra komplement inom hemspr\u00e5ksundervisningen d\u00e5 korten vid intresse kan utvecklas p\u00e5 flera spr\u00e5k.<\/em><\/p>\n\n\n\n

Text & Foto : Johan \u00c5hlund<\/h4>\n","protected":false},"featured_media":1177,"template":"","meta":{"footnotes":""},"story_category":[13],"acf":[],"yoast_head":"\nPazecards - Mellersta \u00d6sterg\u00f6tland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nyforetagarcentrum.se\/mellerstaostergotland\/success-stories\/pazecards\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pazecards - Mellersta \u00d6sterg\u00f6tland\" \/>\n<meta property=\"og:description\" content=\"En bra id\u00e9 kan dyka upp n\u00e4r man minst anar det. N\u00e4r Safahati Adinda pysslade tillsammans med sina barn b\u00f6rjade hon rita ett m\u00f6nster p\u00e5 en wellpappbit. Med pennan tryckte hon sedan h\u00e5l i pappret l\u00e4ngs m\u00f6nstret. 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