{"id":1161,"date":"2024-04-05T10:59:00","date_gmt":"2024-04-05T08:59:00","guid":{"rendered":"https:\/\/nyforetagarcentrum.se\/mellerstaostergotland\/?post_type=story&p=1161"},"modified":"2024-12-04T14:52:24","modified_gmt":"2024-12-04T13:52:24","slug":"can-marketing","status":"publish","type":"story","link":"https:\/\/nyforetagarcentrum.se\/mellerstaostergotland\/success-stories\/can-marketing\/","title":{"rendered":"Can Marketing"},"content":{"rendered":"\n

Sveriges b\u00e4sta UF-f\u00f6retag 2020 finns i Link\u00f6ping. CAN Marketing stod efter h\u00e5rd konkurrens som vinnare av \u00c5rets UF-f\u00f6retag i Sverige 2020. Ut\u00f6ver detta tog CAN Marketing \u00e4ven hem titlarna \u00c5rets Tj\u00e4nst och \u00c5rets Innovation, och ett andrapris i FedEx Access Awards.<\/strong><\/p>\n\n\n\n

Nu \u00e4r det dags f\u00f6r Oscar Nyman, Eric Carlqvist och Emelie Andersson att ber\u00e4tta om resan fr\u00e5n id\u00e9 och UIF-F\u00f6retag till aktiebolag. Tillsammans har trions smarta aff\u00e4rsid\u00e9 resulterat i en ny marknadsf\u00f6ringskanal.<\/p>\n\n\n\n

Aff\u00e4rsid\u00e9n att anv\u00e4nda stadens strategiskt utplacerade papperskorgar som reklampelare \u00e4r lika smart som den \u00e4r enkel. Tekniskt sett \u00e4r de ju som gjorda att smycka ut med nya budskap. Dessutom finns de n\u00e4stan alltid d\u00e4r folk ser dem. Sedan starten har man som m\u00e5nga andra f\u00f6retag justerat sin aff\u00e4rsid\u00e9 och koncept under resans g\u00e5ng.<\/p>\n\n\n\n

I Can Marketing ABs fall gick man fr\u00e5n att anv\u00e4nda papperskorgarna som reklampelare till att endast s\u00e4lja in sj\u00e4lva renoveringen till kommunerna.<\/p>\n\n\n\n

\u2013 Vi kl\u00e4r in papperskorgarna i en laminering som \u00e4r extra h\u00e5llbar mot klotter och andra skadeg\u00f6relser, samtidigt som vi kl\u00e4r papperskorgen i fina motiv och budskap<\/em>.<\/p>\n\n\n\n

\u2013 P\u00e5 s\u00e5 s\u00e4tt f\u00e5r kommunerna en kommunikationskanal som f\u00f6rmedlar information till hela befolkningen, samtidigt som kostnaden f\u00f6r sanering av papperskorgarna minskar.<\/em><\/p>\n\n\n\n

Can Marketing som UF-F\u00f6retag rullar p\u00e5 men, vad \u00e4r n\u00e4sta steg?<\/h3>\n\n\n\n

\u2013 N\u00e4sta steg \u00e4r att etablera v\u00e5rt f\u00f6retag i fler kommuner och att forts\u00e4tta utveckla v\u00e5r tj\u00e4nst. Vi har haft m\u00f6ten med ett flertal kommuner och har p\u00e5b\u00f6rjat projekt i flera av dom.<\/em><\/p>\n\n\n\n

Vilka fr\u00e5gor hade ni initialt, innan in tog steget till eget?<\/h3>\n\n\n\n

\u2013 Vad \u00e4r den st\u00f6rsta skillnaden n\u00e4r man g\u00e5r fr\u00e5n UF till AB var nog den st\u00f6rsta fr\u00e5gan vi hade n\u00e4r vi pratade med Nyf\u00f6retagarcentrum.<\/em><\/p>\n\n\n\n

\u2013 Vi hade d\u00e5 drivit f\u00f6retaget ett \u00e5r och blivit bekv\u00e4ma med v\u00e5r aff\u00e4rsid\u00e9 och aff\u00e4rsmodell. Men vi f\u00f6rstod att mycket skulle \u00e4ndras n\u00e4r vi gick vidare till AB. Vi minns inte exakt svaret vi fick, men mycket med bokf\u00f6ringen \u00e4ndrades.<\/em><\/p>\n\n\n\n

Hur upplever ni hj\u00e4lpen ni f\u00e5tt av Nyf\u00f6retagarCentrum?<\/h3>\n\n\n\n

\u2013<\/em> Vi k\u00e4nde och k\u00e4nner fortfarande att vi fick v\u00e4ldigt god hj\u00e4lp. De \u00e4r tillg\u00e4ngliga och vi vet att vi kan ringa dem om det skulle dyka upp n\u00e5gra fr\u00e5gor.<\/em><\/p>\n\n\n\n

\u2013 Vi fick hj\u00e4lp med allt fr\u00e5n att f\u00f6rst\u00e5 de \u00e4ndringar som innebar att g\u00e5 fr\u00e5n ett UF-F\u00f6retag till att bilda ett AB till sj\u00e4lvaste skapandet av aktiebolaget p\u00e5 Verksamt.se. Samt tips p\u00e5 hur vi skulle driva f\u00f6retaget mer effektivt och l\u00f6nsamt och undvika eventuella framtida misstag.<\/em><\/p>\n\n\n\n

Skulle ni rekommendera Nyf\u00f6retagarCentrum till andra?<\/h3>\n\n\n\n

\u2013 Ja, vi skulle absolut rekommendera Nyf\u00f6retagarCentrum till andra. Vi jobbar mycket med att hj\u00e4lpa nuvarande UF-F\u00f6retag fr\u00e5n v\u00e5r gamla gymnasieskola Katedralskolan och k\u00e4nner att det alltid \u00e4r bra f\u00f6r dem att kontakta Nyf\u00f6retagarCentrum f\u00f6r att f\u00e5 professionell hj\u00e4lp. R\u00e5dgivarna \u00e4r till v\u00e4ldigt god hj\u00e4lp n\u00e4r det kommer till att driva ett f\u00f6retag. Vi k\u00e4nde att vi fick god hj\u00e4lp d\u00e4r.<\/em><\/p>\n\n\n\n

Hur kom ni p\u00e5 id\u00e9n och hur var den initiala responsen fr\u00e5n andra?<\/h3>\n\n\n\n

\u2013 Hela konceptet och id\u00e9n i sig har sj\u00e4lvklart utvecklats och f\u00f6r\u00e4ndrats v\u00e4ldigt mycket. F\u00f6rst var det bara jag och Eric som i ettan p\u00e5 gymnasiet b\u00f6rjade fundera p\u00e5 vad vi ville g\u00f6ra f\u00f6r UF f\u00f6retag i trean. D\u00e5 b\u00f6rjade vi t\u00e4nka p\u00e5 att papperskorgarna i utomhusmilj\u00f6n ofta \u00e4r vandaliserade och s\u00e5g slitna ut. Vi funderade p\u00e5 en l\u00f6sning. Fr\u00e5n b\u00f6rjan en dekal, efter det en laminerad och klotterbest\u00e4ndig dekal och snart hade vi ett f\u00e4rdigt koncept. Vi k\u00e4nde redan d\u00e5 att vi hade en v\u00e4ldigt bra id\u00e9. Vi h\u00f6ll den hemlig i tv\u00e5 \u00e5r tills b\u00f6rjan av UF \u00e5ret. M\u00e5nga var f\u00f6rst skeptiska till id\u00e9n men n\u00e4r vi fick v\u00e5r f\u00f6rsta best\u00e4llning fr\u00e5n Link\u00f6pings kommun \u00e4ndrade m\u00e5nga \u00e5sikt<\/em><\/p>\n\n\n\n

Vad var det viktigaste ni l\u00e4rde er under den h\u00e4r resan?<\/h3>\n\n\n\n

\u2013 Vi har l\u00e4rt oss mycket som f\u00f6retagare. Allt fr\u00e5n risktagande, till hur du anpassar dig sj\u00e4lv och din aff\u00e4rsmodell n\u00e4r stora utmaningar uppst\u00e5r. En av de viktigaste l\u00e4rdomarna \u00e4r att v\u00e5ga ta risker och att alltid f\u00f6rs\u00f6ka utveckla aff\u00e4rsid\u00e9n. Det blev klart f\u00f6r oss mycket tidigt att vi inte kunde vara r\u00e4dda f\u00f6r att prova nya id\u00e9er. Att t\u00e4nka utanf\u00f6r boxen var avg\u00f6rande f\u00f6r att lyckas.<\/em><\/p>\n\n\n\n

Text : Johan \u00c5hlund<\/strong> \u2013 Foto : Can Marketing<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

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