{"id":1154,"date":"2024-04-05T10:56:58","date_gmt":"2024-04-05T08:56:58","guid":{"rendered":"https:\/\/nyforetagarcentrum.se\/mellerstaostergotland\/?post_type=story&p=1154"},"modified":"2025-08-14T13:11:05","modified_gmt":"2025-08-14T11:11:05","slug":"verklighetens-gard","status":"publish","type":"story","link":"https:\/\/nyforetagarcentrum.se\/mellerstaostergotland\/success-stories\/verklighetens-gard\/","title":{"rendered":"Verklighetens g\u00e5rd"},"content":{"rendered":"\n

Verklighetens g\u00e5rd \u00e4r ett unikt boendekoncept, med en egen g\u00e5rdsbutik och ett h\u00e4rligt l\u00e4ge, mitt i naturen 2,5 mil utanf\u00f6r Link\u00f6ping. En oas d\u00e4r g\u00e4ster som s\u00f6ker lugn och ro kan varva ner och njuta av en harmonisk natur med flera boendealternativ.<\/p>\n\n\n\n

Allt fr\u00e5n naturcamping, t\u00e4lt samt de exklusiva skogsrummen d\u00e4r du sover mitt i skogen i en bekv\u00e4m s\u00e4ng med f\u00f6nstret mot skogen. Nu ska systrarna Josefine och Linnea ber\u00e4tta om sitt gemensamma f\u00f6retag!<\/p>\n\n\n\n

L<\/strong>innea, hur kom ni p\u00e5 id\u00e9n till konceptet Verklighetens G\u00e5rd och Naturlogi?<\/h3>\n\n\n\n

\u2013 Tankarna b\u00f6rjade runt 2013, d\u00e5 vi flyttade hit. Fr\u00e5n b\u00f6rjan fokuserade vi mycket p\u00e5 v\u00e5ra odlingar d\u00e4r vi s\u00e5lde gr\u00f6dorna i v\u00e5r handelsbod. Men, 2019 n\u00e4r\u00a0Glamping<\/a>trenden blivit stor ins\u00e5g vi att hade bra f\u00f6ruts\u00e4ttningar f\u00f6r att f\u00f6rverkliga det som kom att bli Naturlogi. Vi testade oss fram och utvecklade ett koncept som vi sedan f\u00f6rfinat och som fungerar bra. G\u00e4sterna trivs och vi har l\u00e4rt oss j\u00e4ttemycket. Under 2021 har vi byggt tv\u00e5 nya hus och samtidigt haft fullbelagt.<\/em><\/p>\n\n\n\n

Vad \u00e4r det roligaste med ert jobb?<\/h3>\n\n\n\n

\u2013 Att ta emot g\u00e4sterna, och att ge dem en natur- och boendel\u00f6sning f\u00f6r folk som inte \u00e4r vana att bo p\u00e5 naturlogis s\u00e4tt. Responsen har varit v\u00e4ldigt fin och vi trivs v\u00e4ldigt bra. Att utveckla konceptet \u00e4r j\u00e4ttekul. Vi f\u00f6ljer v\u00e5r plan som egentligen \u00e4r att inte ha n\u00e5gon plan, och hos oss finns inga fem\u00e5rsplaner. Vi anpassar oss efter hur s\u00e4songen g\u00e5r och har f\u00f6rm\u00e5nen att jobba med v\u00e5ra andra \u00e5taganden under resten av \u00e5ret.<\/em><\/p>\n\n\n\n

P\u00e5 vilket s\u00e4tt har Nyf\u00f6retagarCentrum hj\u00e4lpt er f\u00f6retagsresa?                  <\/h3>\n\n\n\n

\u2013 Vi har g\u00e5tt p\u00e5 flera event, bland annat en v\u00e4ldigt bra och grundl\u00e4ggande kurs i bokf\u00f6ring. Anders har ocks\u00e5 varit behj\u00e4lplig i uppstarten och vi fick \u00e4ven hj\u00e4lp i att v\u00e4lja bolagsform samt r\u00e5dgivning om hur man p\u00e5 b\u00e4sta m\u00f6jliga s\u00e4tt l\u00e4gger grunden f\u00f6r ett kommande f\u00f6retag. Att f\u00e5 chansen att diskutera ens f\u00f6retagande med en utomst\u00e5ende som kan ge tips och r\u00e5d \u00e4r v\u00e4ldigt v\u00e4rdefullt.<\/em><\/p>\n\n\n\n

Vad \u00f6nskar ni att ni visste n\u00e4r ni startade f\u00f6retaget?<\/h3>\n\n\n\n

\u2013 Att vi var mer insatta i f\u00f6retagsekonomi. Vilket s\u00e5klart \u00e4r en viktig, men ocks\u00e5 en tidskr\u00e4vande del att s\u00e4tta sig in i.<\/em><\/p>\n\n\n\n

Anv\u00e4nder ni er av sociala medier i ditt f\u00f6retag och hur?<\/h3>\n\n\n\n

\u2013 Ja, vi finns p\u00e5 Instagram och Facebook d\u00e4r vi postar fina bilder. Instagram passar perfekt f\u00f6r oss. D\u00e4r f\u00e5r vi bra engagemang och d\u00e4r finns en mycket stor del av v\u00e5r m\u00e5lgrupp (m\u00e4nniskor mellan 25-55 \u00e5r). Vi har inte marknadsf\u00f6rt speciellt mycket, men v\u00e5ra g\u00e4ster \u00e4r v\u00e4ldigt hj\u00e4lpsamma och postar sj\u00e4lva inl\u00e4gg som bygger v\u00e5rt varum\u00e4rke vilket \u00e4r fantastiskt kul att se.<\/em><\/p>\n\n\n\n

Text : Johan \u00c5hlund \u2013 Foto : Naturlogi<\/strong><\/p>\n","protected":false},"featured_media":1155,"template":"","meta":{"footnotes":""},"story_category":[13],"acf":[],"yoast_head":"\nVerklighetens g\u00e5rd - Mellersta \u00d6sterg\u00f6tland<\/title>\n<meta name=\"description\" content=\"Verklighetens g\u00e5rd \u00e4r ett unikt boendekoncept, med en egen g\u00e5rdsbutik och ett h\u00e4rligt l\u00e4ge, mitt i naturen 2,5 mil utanf\u00f6r Link\u00f6ping.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nyforetagarcentrum.se\/mellerstaostergotland\/success-stories\/verklighetens-gard\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verklighetens g\u00e5rd - Mellersta \u00d6sterg\u00f6tland\" \/>\n<meta property=\"og:description\" content=\"Verklighetens g\u00e5rd \u00e4r ett unikt boendekoncept, med en egen g\u00e5rdsbutik och ett h\u00e4rligt l\u00e4ge, mitt i naturen 2,5 mil utanf\u00f6r Link\u00f6ping.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nyforetagarcentrum.se\/mellerstaostergotland\/success-stories\/verklighetens-gard\/\" \/>\n<meta property=\"og:site_name\" content=\"Mellersta \u00d6sterg\u00f6tland\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T11:11:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nyforetagarcentrum.se\/mellerstaostergotland\/wp-content\/uploads\/sites\/12\/2024\/04\/verklighetens-gard_700px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nyforetagarcentrum.se\/mellerstaostergotland\/success-stories\/verklighetens-gard\/\",\"url\":\"https:\/\/nyforetagarcentrum.se\/mellerstaostergotland\/success-stories\/verklighetens-gard\/\",\"name\":\"Verklighetens g\u00e5rd - 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