{"id":1138,"date":"2024-04-05T10:50:06","date_gmt":"2024-04-05T08:50:06","guid":{"rendered":"https:\/\/nyforetagarcentrum.se\/mellerstaostergotland\/?post_type=story&#038;p=1138"},"modified":"2024-12-04T14:57:50","modified_gmt":"2024-12-04T13:57:50","slug":"good-blood-company","status":"publish","type":"story","link":"https:\/\/nyforetagarcentrum.se\/mellerstaostergotland\/success-stories\/good-blood-company\/","title":{"rendered":"Good Blood Company"},"content":{"rendered":"\n<p><strong>M\u00e5nga dr\u00f6mmer om att bli f\u00f6rfattare och f\u00e5 ge ut sin egen bok. Men att bli publicerad \u00e4r inte det l\u00e4ttaste d\u00e5 konkurrensen \u00e4r minst sagt stenh\u00e5rd. Men det finns v\u00e4gar att sl\u00e5 sig in p\u00e5 marknaden. N\u00e5gra som lyckats med detta, och som tagit steget till eget \u00e4r Maja Meurling och Anna Samuelsson.<\/strong><\/p>\n\n\n\n<p>De driver tillsammans f\u00f6retaget Good Blood Company. Fr\u00e5n b\u00f6rjan en f\u00f6rlagsverksamhet med fokus p\u00e5 barnb\u00f6cker f\u00f6r 3-6 \u00e5ringar, d\u00e4r Liv Livmoder \u00e4r den stora stj\u00e4rnan. F\u00f6retaget rullade p\u00e5 och efter lite drygt ett \u00e5r breddades verksamheten till att \u00e4ven best\u00e5 av en kommunikationsbyr\u00e5 som hj\u00e4lper andra sm\u00e5f\u00f6retagare med marknadsf\u00f6ring och sociala medier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hall\u00e5 d\u00e4r Anna, hur b\u00f6rjade ert f\u00f6retagande?<\/h3>\n\n\n\n<p><em>\u2013 Good Blood Company tog fart under 2019. Jag ville g\u00f6ra en barnbok tillsammans med Maja som \u00e4r en skicklig illustrat\u00f6r. Vi kompletterar varandra bra och k\u00e4nde s\u00e5 himla h\u00e5rt f\u00f6r v\u00e5r helt unika barnboksid\u00e9. Vi var helt enkelt tvungna f\u00e5 ut den p\u00e5 marknaden och om inget f\u00f6rlag nappade s\u00e5 skulle vi kunna ge ut den sj\u00e4lva. P\u00e5 s\u00e5 s\u00e4tt beslutade vi oss att g\u00e5 fr\u00e5n enskild firma till aktiebolag. F\u00f6r att f\u00e5 hj\u00e4lp med detta v\u00e4nde vi oss till Nyf\u00f6retagarCentrum.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hur kom ni i kontakt med Nyf\u00f6retagarCentrum?<\/h3>\n\n\n\n<p><em>-Jag kom i kontakt med dem n\u00e4r jag pluggade p\u00e5 LiU. Jag fick snabbt en tid f\u00f6r r\u00e5dgivning, och bra hj\u00e4lp av Anders som satt p\u00e5 mycket information och ett stort kontaktn\u00e4t. Han hj\u00e4lpte oss att navigera i djungeln av f\u00f6retagsrelaterade fr\u00e5gor, olika regelverk samt att verkligen forma v\u00e5rt bolag.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hur var k\u00e4nslan precis efter att ni blivit ett AB?<\/h3>\n\n\n\n<p><em>-Allt var ju nytt, s\u00e5 det var learning by doing. Vi l\u00e4rde oss enormt mycket, samtidigt som vi tillsammans hade roligt. Det blev m\u00e5nga skratt och\u00a0\u00e5ngestladdade fikor p\u00e5 Simons Rosteri (skratt), men det \u00e4r bara att g\u00f6ra sitt b\u00e4sta och inte vara r\u00e4dd f\u00f6r att ta hj\u00e4lp av andra. Sen \u00e4r det ju ett faktum att alla f\u00f6rr eller senare kommer att g\u00f6ra fel, det \u00e4r ju s\u00e5 man l\u00e4r sig.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hur har ni l\u00f6st f\u00f6rs\u00e4ljningsbiten?<\/h3>\n\n\n\n<p><em>-Vi s\u00e4ljer v\u00e5ra b\u00f6cker genom flera kanaler. Dels genom F\u00f6rlagssystem som ser till att de distribueras och s\u00e4ljs p\u00e5 Adlibris och andra boksajter, samt att de finns att l\u00e5na p\u00e5 biblioteken. Vi s\u00e4ljer dem \u00e4ven i webbshopen p\u00e5 v\u00e5r hemsida.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hur kommunicerar ni och l\u00e4r er om er m\u00e5lgrupp?<\/h3>\n\n\n\n<p><em>-Vi har jobbat l\u00e4nge med att ha en bra och kontinuerlig dialog med v\u00e5r m\u00e5lgrupp. B\u00e5de IRL men s\u00e5klart \u00e4ven p\u00e5 v\u00e5ra sociala medier. Just detta \u00e4r en viktig anledning till att vi n\u00e5tt dit vi \u00e4r idag. Instagram \u00e4r v\u00e5r huvudkanal, men vi anv\u00e4nder ocks\u00e5 Facebook f\u00f6r att interagera och prata med v\u00e5ra f\u00f6ljare. De ger oss bra feedback, som g\u00f6r oss b\u00e4ttre och starkare som f\u00f6retagare.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Har ni n\u00e5gra bra r\u00e5d och tips till andra som funderar p\u00e5 att starta f\u00f6retag?<\/h3>\n\n\n\n<p><em>-Absolut, f\u00f6rst och fr\u00e4mst v\u00e5ga fr\u00e5ga om hj\u00e4lp om saker du inte kan eller \u00e4r os\u00e4ker p\u00e5. Man kan ju inte kunna allt, s\u00e5 utnyttja den spetskompetens som finns. \u00c4r du ensam i ditt f\u00f6retagande beh\u00f6vs ofta input utifr\u00e5n. D\u00e5 \u00e4r det smart att v\u00e4nda sig till v\u00e4nner, experter eller till Nyf\u00f6retagarCentrum.<\/em><\/p>\n\n\n\n<p><em>-Det \u00e4r ocks\u00e5 bra att vara nyfiken, och att inspireras av andra inom samma bransch. Vi sj\u00e4lva \u00e4r till exempel ett nischat f\u00f6retag, och d\u00e5 \u00e4r det bra att ha ett eget support-team till handa. Detta team best\u00e5r av v\u00e5ra f\u00f6ljare, v\u00e4nner samt andra personer i v\u00e5r n\u00e4rhet. Deras feedback f\u00e5r det att k\u00e4nnas l\u00e4ttare n\u00e4r saker och ting k\u00e4nns tungt.<\/em><\/p>\n\n\n\n<p><em>-Slutligen, se till att ha kul. Vi \u00e4r ju tv\u00e5 personer som jobbar tillsammans och vi skrattar ofta, bjuder in v\u00e5ra v\u00e4nner p\u00e5 fika och luncher samt tar ofta powerbreaks med j\u00e4mna mellanrum. Att bara fokusera 100% p\u00e5 jobbet \u00e4r ingen hit. Man m\u00e5ste leva och ha roligt ocks\u00e5.<\/em><\/p>\n\n\n\n<p><strong>Text : Johan \u00c5hlund \u2013 Foto : Good Blood Company<\/strong><\/p>\n","protected":false},"featured_media":1139,"template":"","meta":{"footnotes":""},"story_category":[13],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Good Blood Company - Mellersta \u00d6sterg\u00f6tland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nyforetagarcentrum.se\/mellerstaostergotland\/success-stories\/good-blood-company\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good Blood Company - Mellersta \u00d6sterg\u00f6tland\" \/>\n<meta property=\"og:description\" content=\"M\u00e5nga dr\u00f6mmer om att bli f\u00f6rfattare och f\u00e5 ge ut sin egen bok. 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