{"id":1121,"date":"2026-09-09T11:27:15","date_gmt":"2026-09-09T09:27:15","guid":{"rendered":"https:\/\/nyforetagarcentrum.se\/lidkoping\/?p=1121"},"modified":"2026-09-09T11:29:03","modified_gmt":"2026-09-09T09:29:03","slug":"steget-till-eget-ann-marie-ekstrom","status":"publish","type":"post","link":"https:\/\/nyforetagarcentrum.se\/lidkoping\/2026\/09\/09\/steget-till-eget-ann-marie-ekstrom\/","title":{"rendered":"Steget till eget &#8211; Ann-Marie Ekstr\u00f6m"},"content":{"rendered":"\n<ul>\n<li>Namn: Ann-Marie Ekstr\u00f6m<\/li>\n\n\n\n<li>F\u00f6retag: Sockerbrukets Finbageri<\/li>\n\n\n\n<li>Bransch: Glutenfritt fika<\/li>\n\n\n\n<li>Hur l\u00e4nge har du varit f\u00f6retagare: Blev f\u00f6retagare 1993 och denna verksamhet startade jag f\u00f6r 5 \u00e5r sedan<br><br><\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Ber\u00e4tta om din verksamhet: Lokalt producerade glutenfria bakverk av h\u00f6g kvalitet. Jobbar mest mot butiker men ocks\u00e5 mot privatpersoner. Jag har mitt bageri intill Kroppslabbet p\u00e5 Sockerbruksgatan. D\u00e4r har jag \u00e4ven \u00f6ppet f\u00f6r f\u00f6rs\u00e4ljning vissa dagar.<br><br><\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Vad fick dig att ta steget och starta eget f\u00f6retag?<br>S\u00e5g ett \u00f6kande behov av glutenfria bakverk med h\u00f6g kvalitet efter m\u00e5nga \u00e5r i bageribranschen och best\u00e4mde mig f\u00f6r att testa och valde att starta ett bageri i Lidk\u00f6ping.<br><br><\/li>\n\n\n\n<li>Hade du en given aff\u00e4rsid\u00e9?<br>Fr\u00e5n b\u00f6rjan bara sm\u00e5kakor sedan har jag anpassat mig efter vad kunderna efterfr\u00e5gar.<br><br><\/li>\n\n\n\n<li>N\u00e4r i processen tog du kontakt med NFC?<br>Precis i b\u00f6rjan n\u00e4r jag skulle starta. \u00c4ven om jag tidigare drivit f\u00f6retag k\u00e4nde jag att det var sk\u00f6nt med st\u00f6ttning och r\u00e5dgivning. Gick \u00e4ven Bokf\u00f6ringskursen via Nyf\u00f6retagarCentrum<br>Tilldelades pris som \u00c5rets nyf\u00f6retagare 2023 av Nyf\u00f6retagarCentrum<br><br><\/li>\n\n\n\n<li>Vilka var de st\u00f6rsta utmaningarna i b\u00f6rjan och hur hanterade du dem?<br>Att f\u00e5 fram produkter med bra konsistens och smak. Har provbakat massor.<br>Har n\u00e5tt ut genom n\u00f6jda kunder d\u00e5 jag varit ensam om att tillverka glutenfritt. Har funnits p\u00e5 Hjertbergs fr\u00e5n start och de har personal med kunskap och f\u00f6rst\u00e5else f\u00f6r v\u00e5ra produkter vilket ger merf\u00f6rs\u00e4ljning.<br><br><\/li>\n\n\n\n<li>Hur har din syn p\u00e5 entrepren\u00f6rskap f\u00f6r\u00e4ndrats sedan du startade?<br>Att det finns en nytta av l\u00e5ng erfarenhet i branschen man startar i. Det ligger mycket tid och engagemang bakom kulisserna. Dyrt att utveckla och anst\u00e4lla inom denna bransch vilket kr\u00e4ver mycket av den ensamma f\u00f6retagaren.<br><br><\/li>\n\n\n\n<li>Vilka egenskaper tycker du \u00e4r viktigast f\u00f6r att lyckas som f\u00f6retagare?<br>&#8211; Man beh\u00f6ver ha egenskaper som att v\u00e5ga och vilja jobba h\u00e5rt<br>&#8211; Erfarenhet av branschen \u00e4r en stor f\u00f6rdel<br>&#8211; Bra kontakter och n\u00e4tverk<br><br><\/li>\n\n\n\n<li>Hur hittar du motivationen n\u00e4r det k\u00e4nns motigt?<br>&#8211; Mitt stora bakintresse ger mig energi<br>&#8211; M\u00f6tet med mina n\u00f6jda kunder och att f\u00e5 deras bekr\u00e4ftelse p\u00e5 det jag g\u00f6r<br><br><\/li>\n\n\n\n<li>Hur balanserar du arbete och fritid som egenf\u00f6retagare?<br>Det \u00e4r jag d\u00e5lig p\u00e5. Jag jobbar f\u00f6r mycket. Men jag har s\u00e5 kul att det k\u00e4nns inte s\u00e5 jobbigt.<br><br><\/li>\n\n\n\n<li>Vad har varit den mest givande upplevelsen hittills?<br>Sp\u00e4nnande att f\u00e5 bygga upp ett f\u00f6retag som ocks\u00e5 sedan b\u00e4r sig.<br><br><\/li>\n\n\n\n<li>Hur har ditt f\u00f6retag utvecklats \u00f6ver tid och vad \u00e4r n\u00e4sta steg?<br>B\u00f6rjade med n\u00e5gra f\u00e5 sm\u00e5kakor, \u00f6kade med fler kakor, sedan matbr\u00f6d och t\u00e5rtor<br>Sv\u00e5rt att utveckla j\u00e4tte mycket n\u00e4r jag \u00e4r ensam.<br><br><\/li>\n\n\n\n<li>Har du n\u00e5gra r\u00e5d till andra som funderar p\u00e5 att starta eget?<br>&#8211; Bra att kanske ha lite erfarenhet av sin bransch innan man startar<br>&#8211; Ta hj\u00e4lp av olika personer\/verksamheter som kan hj\u00e4lpa till p\u00e5 v\u00e4gen<br>&#8211; Ha god insyn i alla delar av verksamheten.<br>&#8211; R\u00e4kna med lite motg\u00e5ngar ibland och att man d\u00e5 bara k\u00f6r vidare.<br>&#8211; Viktigast \u00e4r att ha roligt p\u00e5 v\u00e4gen<br><br><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ann-Marie Ekstr\u00f6m fr\u00e5n Sockerbrukets Finbageri<\/p>\n","protected":false},"author":10,"featured_media":1124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Steget till eget - Ann-Marie Ekstr\u00f6m - Lidk\u00f6ping<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nyforetagarcentrum.se\/lidkoping\/2026\/09\/09\/steget-till-eget-ann-marie-ekstrom\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steget till eget - Ann-Marie Ekstr\u00f6m - Lidk\u00f6ping\" \/>\n<meta property=\"og:description\" content=\"Ann-Marie Ekstr\u00f6m fr\u00e5n Sockerbrukets Finbageri\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nyforetagarcentrum.se\/lidkoping\/2026\/09\/09\/steget-till-eget-ann-marie-ekstrom\/\" \/>\n<meta property=\"og:site_name\" content=\"Lidk\u00f6ping\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-09T09:27:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-09T09:29:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nyforetagarcentrum.se\/lidkoping\/wp-content\/uploads\/sites\/60\/2026\/09\/Sockerbrukets-finbageri-1024x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"lidkoping\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"lidkoping\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nyforetagarcentrum.se\/lidkoping\/2026\/09\/09\/steget-till-eget-ann-marie-ekstrom\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nyforetagarcentrum.se\/lidkoping\/2026\/09\/09\/steget-till-eget-ann-marie-ekstrom\/\"},\"author\":{\"name\":\"lidkoping\",\"@id\":\"https:\/\/nyforetagarcentrum.se\/lidkoping\/#\/schema\/person\/5434ab02097970bdbd00be0cde5e2ea4\"},\"headline\":\"Steget till eget &#8211; 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