{"id":1109,"date":"2026-08-17T15:10:35","date_gmt":"2026-08-17T13:10:35","guid":{"rendered":"https:\/\/nyforetagarcentrum.se\/lidkoping\/?p=1109"},"modified":"2026-08-17T15:10:35","modified_gmt":"2026-08-17T13:10:35","slug":"steget-till-eget-anna-hellerstedt","status":"publish","type":"post","link":"https:\/\/nyforetagarcentrum.se\/lidkoping\/2026\/08\/17\/steget-till-eget-anna-hellerstedt\/","title":{"rendered":"Steget till eget &#8211; Anna Hellerstedt"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<ul>\n<li><strong>Namn:<\/strong> Anna Hellerstedt<\/li>\n\n\n\n<li><strong>F\u00f6retag:<\/strong> Naktra<\/li>\n\n\n\n<li><strong>Bransch:<\/strong> Techbolag<\/li>\n\n\n\n<li><strong>Hur l\u00e4nge har du varit f\u00f6retagare:<\/strong> Sedan december 2025<br><br><\/li>\n\n\n\n<li><strong>Ber\u00e4tta om din verksamhet:<\/strong><br>Jag har byggt Naktra, en digital plattform som hj\u00e4lper m\u00e4nniskor att h\u00e5lla ihop sina grupper \u00f6ver tid. Jag brukar s\u00e4ga att vi bygger f\u00f6r allt som h\u00e4nder f\u00f6re, under och efter man ses. Ist\u00e4llet f\u00f6r att planering, chattar, bilder och minnen hamnar i olika appar samlas allt i ett gemensamt rum. M\u00e5let \u00e4r att g\u00f6ra det enklare att umg\u00e5s i verkligheten, inte ers\u00e4tta den.<br><br><\/li>\n\n\n\n<li><strong>Vad fick dig att ta steget och starta eget f\u00f6retag?<\/strong><br>Jag har burit p\u00e5 id\u00e9n i m\u00e5nga \u00e5r. N\u00e4r jag hamnade i en situation d\u00e4r jag faktiskt hade m\u00f6jlighet att satsa best\u00e4mde jag mig f\u00f6r att g\u00f6ra det. Jag k\u00e4nde att om jag inte tog chansen nu skulle jag nog alltid undra hur l\u00e5ngt jag hade kunnat komma.<br><br><\/li>\n\n\n\n<li><strong>Hade du en given aff\u00e4rsid\u00e9?<\/strong><br>Grundid\u00e9n har egentligen varit densamma hela tiden \u2013 att g\u00f6ra det enklare f\u00f6r m\u00e4nniskor att h\u00e5lla kontakten kring det som h\u00e4nder i verkliga livet. Men produkten har f\u00f6r\u00e4ndrats mycket l\u00e4ngs v\u00e4gen. Ju fler m\u00e4nniskor jag pratat med och ju mer feedback jag f\u00e5tt, desto tydligare har visionen blivit. Jag tror att man m\u00e5ste v\u00e5ga utveckla sin id\u00e9.<br><br><\/li>\n\n\n\n<li><strong>N\u00e4r i processen tog du kontakt med NFC?<\/strong><br>Ganska tidigt n\u00e4r jag v\u00e4l tagit beslutet att k\u00f6ra. Jag m\u00e4rkte snabbt att det \u00e4r mycket man beh\u00f6ver t\u00e4nka p\u00e5 n\u00e4r man startar f\u00f6retag. Nyf\u00f6retagarCentrum blev ett viktigt bollplank d\u00e4r jag kunde st\u00e4lla fr\u00e5gor, f\u00e5 r\u00e5d och k\u00e4nna att jag inte beh\u00f6vde l\u00f6sa allting sj\u00e4lv.<br><br><\/li>\n\n\n\n<li><strong>Vilka var de st\u00f6rsta utmaningarna i b\u00f6rjan och hur hanterade du dem?<\/strong><br>Att g\u00f6ra allt sj\u00e4lv. Det \u00e4r l\u00e4tt att underskatta hur m\u00e5nga olika roller man har som f\u00f6retagare. Ena dagen utvecklar man produkten, n\u00e4sta dag jobbar man med ekonomi, marknadsf\u00f6ring eller juridik. D\u00e5 har det varit v\u00e4rdefullt att ha Nyf\u00f6retagarCentrum som st\u00f6d och n\u00e5gon att bolla id\u00e9er med. Gick \u00e4ven Starta eget kursen som gav b\u00e5de bra kunskap och ett bra kontaktn\u00e4t.<br><br><\/li>\n\n\n\n<li><strong>Hur har din syn p\u00e5 entrepren\u00f6rskap f\u00f6r\u00e4ndrats sedan du startade?<\/strong><br>Jag har nog insett att det \u00e4r b\u00e5de roligare och tuffare \u00e4n jag trodde. Man f\u00e5r ta m\u00e5nga beslut sj\u00e4lv och ibland kan det k\u00e4nnas ensamt. Samtidigt har jag l\u00e4rt mig hur viktigt det \u00e4r att vara nyfiken, lyssna p\u00e5 andra och v\u00e5ga \u00e4ndra riktning n\u00e4r man l\u00e4r sig n\u00e5got nytt.<br><br><\/li>\n\n\n\n<li><strong>Vilka egenskaper tycker du \u00e4r viktigast f\u00f6r att lyckas som f\u00f6retagare?<\/strong><br>&#8211; Att inte ge upp n\u00e4r det blir motigt.<br>&#8211; Att vara nyfiken och \u00f6ppen f\u00f6r f\u00f6r\u00e4ndring.<br>&#8211; Och att v\u00e5ga prata om sin id\u00e9.<br>&#8211; De b\u00e4sta insikterna har ofta kommit genom samtal med andra m\u00e4nniskor.<br><br><\/li>\n\n\n\n<li><strong>Hur hittar du motivationen n\u00e4r det k\u00e4nns motigt?<\/strong><br>Framf\u00f6r allt genom m\u00f6tet med andra m\u00e4nniskor. N\u00e4r n\u00e5gon f\u00f6rst\u00e5r visionen eller ber\u00e4ttar att de k\u00e4nner igen problemet jag f\u00f6rs\u00f6ker l\u00f6sa f\u00e5r jag ny energi. Det p\u00e5minner mig om varf\u00f6r jag b\u00f6rjade.<br><br><\/li>\n\n\n\n<li><strong>Hur balanserar du arbete och fritid som egenf\u00f6retagare?<\/strong><br>Det \u00e4r nog den sv\u00e5raste delen just nu. Jag \u00e4r ensamst\u00e5ende mamma och familjen kommer alltid f\u00f6rst, men samtidigt \u00e4r Naktra i en fas d\u00e4r det kr\u00e4ver v\u00e4ldigt mycket tid. Jag f\u00f6rs\u00f6ker hitta en balans och p\u00e5minna mig om att det h\u00e4r \u00e4r en resa, inte en sprint.<br><\/li>\n\n\n\n<li><strong>Vad har varit den mest givande upplevelsen hittills?<\/strong><br>Att se en id\u00e9 som jag burit p\u00e5 s\u00e5 l\u00e4nge faktiskt bli verklighet. Och att m\u00e4nniskor b\u00f6rjar anv\u00e4nda den och ser samma behov som jag s\u00e5g fr\u00e5n b\u00f6rjan. Det k\u00e4nns som ett kvitto p\u00e5 att allt arbete \u00e4r v\u00e4rt det.<br><br><\/li>\n\n\n\n<li><strong>Hur har ditt f\u00f6retag utvecklats \u00f6ver tid och vad \u00e4r n\u00e4sta steg?<\/strong><br>Fr\u00e5n b\u00f6rjan trodde jag att Naktra fr\u00e4mst skulle vara en plattform f\u00f6r att skapa event. Men ganska snabbt ins\u00e5g jag att det verkliga behovet var st\u00f6rre \u00e4n s\u00e5. M\u00e4nniskor beh\u00f6ver en plats som finns kvar mellan tr\u00e4ffarna \u2013 d\u00e4r planering, samtal, bilder och gemensamma minnen f\u00e5r leva vidare. Det \u00e4r den visionen jag bygger vidare p\u00e5 idag. N\u00e4sta steg \u00e4r att lansera mobilappar och hitta investerare som kan bidra med b\u00e5de kapital och erfarenhet f\u00f6r att ta Naktra vidare.<br><br><\/li>\n\n\n\n<li><strong>Har du n\u00e5gra r\u00e5d till andra som funderar p\u00e5 att starta eget?<\/strong><br>Om du har en id\u00e9 som inte sl\u00e4pper taget \u2013 prata med n\u00e5gon om den. F\u00f6r mig blev Nyf\u00f6retagarCentrum ett viktigt f\u00f6rsta steg. Du beh\u00f6ver inte heller s\u00e4ga upp dig direkt. M\u00e5nga f\u00f6retag b\u00f6rjar vid sidan av ett vanligt jobb. Och v\u00e4nta inte tills du k\u00e4nner dig helt redo. Man l\u00e4r sig v\u00e4ldigt mycket genom att faktiskt b\u00f6rja.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Anna Hellerstedt fr\u00e5n Naktra<\/p>\n","protected":false},"author":10,"featured_media":1110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Steget till eget - Anna Hellerstedt - Lidk\u00f6ping<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nyforetagarcentrum.se\/lidkoping\/2026\/08\/17\/steget-till-eget-anna-hellerstedt\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steget till eget - Anna Hellerstedt - Lidk\u00f6ping\" \/>\n<meta property=\"og:description\" content=\"Anna Hellerstedt fr\u00e5n Naktra\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nyforetagarcentrum.se\/lidkoping\/2026\/08\/17\/steget-till-eget-anna-hellerstedt\/\" \/>\n<meta property=\"og:site_name\" content=\"Lidk\u00f6ping\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-17T13:10:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nyforetagarcentrum.se\/lidkoping\/wp-content\/uploads\/sites\/60\/2026\/08\/Jag-tog-steget-till-eget.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"lidkoping\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"lidkoping\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nyforetagarcentrum.se\/lidkoping\/2026\/08\/17\/steget-till-eget-anna-hellerstedt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nyforetagarcentrum.se\/lidkoping\/2026\/08\/17\/steget-till-eget-anna-hellerstedt\/\"},\"author\":{\"name\":\"lidkoping\",\"@id\":\"https:\/\/nyforetagarcentrum.se\/lidkoping\/#\/schema\/person\/5434ab02097970bdbd00be0cde5e2ea4\"},\"headline\":\"Steget till eget &#8211; 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