{"id":2275,"date":"2026-04-23T15:46:21","date_gmt":"2026-04-23T13:46:21","guid":{"rendered":"https:\/\/nyforetagarcentrum.se\/jonkoping\/?p=2275"},"modified":"2026-04-23T15:47:19","modified_gmt":"2026-04-23T13:47:19","slug":"fran-sommarjobb-i-granna-till-30-ton-godis-per-dag-en-resa-genom-kris-tillvaxt-och-exit","status":"publish","type":"post","link":"https:\/\/nyforetagarcentrum.se\/jonkoping\/2026\/04\/23\/fran-sommarjobb-i-granna-till-30-ton-godis-per-dag-en-resa-genom-kris-tillvaxt-och-exit\/","title":{"rendered":"Fr\u00e5n sommarjobb i Gr\u00e4nna till 30 ton godis per dag \u2013 en resa genom kris, tillv\u00e4xt och exit"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/nyforetagarcentrum.se\/jonkoping\/wp-content\/uploads\/sites\/52\/2026\/04\/BUBS_Ulrik_Lindstrom_02-1-1024x683.jpg\" alt=\"\" class=\"wp-image-2280\" srcset=\"https:\/\/nyforetagarcentrum.se\/jonkoping\/wp-content\/uploads\/sites\/52\/2026\/04\/BUBS_Ulrik_Lindstrom_02-1-1024x683.jpg 1024w, https:\/\/nyforetagarcentrum.se\/jonkoping\/wp-content\/uploads\/sites\/52\/2026\/04\/BUBS_Ulrik_Lindstrom_02-1-300x200.jpg 300w, https:\/\/nyforetagarcentrum.se\/jonkoping\/wp-content\/uploads\/sites\/52\/2026\/04\/BUBS_Ulrik_Lindstrom_02-1-768x512.jpg 768w, https:\/\/nyforetagarcentrum.se\/jonkoping\/wp-content\/uploads\/sites\/52\/2026\/04\/BUBS_Ulrik_Lindstrom_02-1-1536x1024.jpg 1536w, https:\/\/nyforetagarcentrum.se\/jonkoping\/wp-content\/uploads\/sites\/52\/2026\/04\/BUBS_Ulrik_Lindstrom_02-1-2048x1365.jpg 2048w, https:\/\/nyforetagarcentrum.se\/jonkoping\/wp-content\/uploads\/sites\/52\/2026\/04\/BUBS_Ulrik_Lindstrom_02-1-1620x1080.jpg 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Hur allt b\u00f6rjade<\/strong><\/p>\n\n\n\n<p>Ulrik Lindstr\u00f6m tog sina f\u00f6rsta steg in i godisbranschen genom ett sommarjobb inom polkagristillverkning i Gr\u00e4nna och fortsatte senare \u00e4ven parallellt med lumpen.<\/p>\n\n\n\n<p>En avg\u00f6rande v\u00e4ndpunkt kom n\u00e4r en kollega f\u00f6reslog att de skulle starta eget. Ulrik tog upp id\u00e9n med sina f\u00f6r\u00e4ldrar \u2013 och fick ett tydligt r\u00e5d fr\u00e5n sin pappa: <em>\u201cSe till att du \u00e4ger h\u00e4lften av bolaget.\u201d<\/em> Samtalet ledde till en \u00e4nnu st\u00f6rre insikt: varf\u00f6r inte starta sj\u00e4lva?<\/p>\n\n\n\n<p>De b\u00f6rjade bygga upp verksamheten fr\u00e5n grunden \u2013 utan bolag eller lokal hade de investerat i en maskinpark. Med hj\u00e4lp av Urban Blomberg p\u00e5 Nyf\u00f6retagarcentrum J\u00f6nk\u00f6ping tog de fram kalkyl och aff\u00e4rsplan f\u00f6r att f\u00e5 bankl\u00e5n. Huset sattes i pant \u2013 och resan b\u00f6rjade.<\/p>\n\n\n\n<p><strong>F\u00f6rv\u00e4ntningar och vision i uppstarten<\/strong><\/p>\n\n\n\n<p>Den initiala visionen var konkret: att n\u00e5 en produktion p\u00e5 cirka 600 kg per dag f\u00f6r att g\u00e5 break-even, med en kapacitet p\u00e5 1000 kg skulle det \u00e4ven kunna bli en vinst.<\/p>\n\n\n\n<p>Ulrik drevs inte av f\u00f6rvaltning, utan av att skapa nytt. Fokus l\u00e5g p\u00e5 att utveckla produkter, ta n\u00e4sta steg och st\u00e4ndigt v\u00e4xa. Genombrottet kom bland annat med gel\u00e9produkter som fick stort genomslag p\u00e5 marknaden.<\/p>\n\n\n\n<p>Produktionen skalades upp genom \u00e5ren och l\u00e5g p\u00e5 ca 30 ton per dag n\u00e4r Ulrik l\u00e4mnade bolaget vidare.<\/p>\n\n\n\n<p><strong>B\u00e4sta upplevelsen<\/strong><\/p>\n\n\n\n<p>En av de starkaste upplevelserna var lanseringen av en ny typ av skumprodukt \u2013 n\u00e5got som inte tidigare funnits p\u00e5 marknaden.<\/p>\n\n\n\n<p>Initialt m\u00f6ttes produkten av skepticism. P\u00e5 en m\u00e4ssa fick Ulrik till och med h\u00f6ra: <em>\u201cUlrik, det d\u00e4r skummet var inget vidare.\u201d<\/em><\/p>\n\n\n\n<p>Men han litade p\u00e5 sin id\u00e9, fortsatte driva den \u2013 och till slut blev det en succ\u00e9. Att tro p\u00e5 n\u00e5got, trots motst\u00e5nd, och sedan se det lyckas blev en avg\u00f6rande l\u00e4rdom.<\/p>\n\n\n\n<p><strong>Jobbigaste perioden<\/strong><\/p>\n\n\n\n<p>2019 fattade bolaget beslut om en massiv investering i en ny fabrik och utbyggda produktionslinjer. Kassan var stark och efterfr\u00e5gan h\u00f6g \u2013 men kort d\u00e4refter slog COVID-19 pandemin till.<\/p>\n\n\n\n<p>F\u00f6rs\u00e4ljningen f\u00f6ll med 70% samtidigt som bolaget hade tagit p\u00e5 sig stora kostnader.<\/p>\n\n\n\n<p>Det var en period pr\u00e4glad av os\u00e4kerhet och k\u00e4nslan av att inte kunna p\u00e5verka situationen.<\/p>\n\n\n\n<p>Planen blev tydlig: om de tog sig igenom detta s\u00e5 skulle det f\u00e5 vara nog sen, d\u00e5 skulle de s\u00e4lja bolaget. M\u00e5let sattes till 2025 \u2013 men aff\u00e4ren genomf\u00f6rdes tv\u00e5 \u00e5r tidigare \u00e4n s\u00e5.<\/p>\n\n\n\n<p><strong>Att bygga f\u00f6r att s\u00e4lja<\/strong><\/p>\n\n\n\n<p>Redan 2015 b\u00f6rjade man f\u00f6rbereda bolaget f\u00f6r en framtida f\u00f6rs\u00e4ljning, bland annat genom att ta in extern vd och st\u00e4rka beslutsstrukturer.<\/p>\n\n\n\n<p>Efter pandemin kom en kraftig \u00e5terh\u00e4mtning, till och med en okontrollerbar efterfr\u00e5gan, med ytterligare investeringar i produktionslinjer.<\/p>\n\n\n\n<p>Men ju st\u00f6rre bolaget blev, desto st\u00f6rre blev ocks\u00e5 insatserna \u2013 n\u00e5got som periodvis skapade en tung press.<\/p>\n\n\n\n<p><strong>St\u00f6det fr\u00e5n Nyf\u00f6retagarcentrum<\/strong><\/p>\n\n\n\n<p>Nyf\u00f6retagarcentrum J\u00f6nk\u00f6ping spelade en viktig roll i starten. De bidrog med:<\/p>\n\n\n\n<ul>\n<li>Kalkyler<\/li>\n\n\n\n<li>Aff\u00e4rsplan<\/li>\n\n\n\n<li>Marknadsplan<\/li>\n\n\n\n<li>Insikt i vad som kr\u00e4vdes f\u00f6r att n\u00e5 l\u00f6nsamhet<\/li>\n<\/ul>\n\n\n\n<p><strong>R\u00e5d till nya f\u00f6retagare<\/strong><\/p>\n\n\n\n<p>Ulrik lyfter flera viktiga l\u00e4rdomar:<\/p>\n\n\n\n<ul>\n<li><strong>Hitta din egen vinkel<\/strong><br>Att bara kopiera en aff\u00e4rsid\u00e9 leder ofta till prispress \u2013 vilket s\u00e4llan \u00e4r h\u00e5llbart.<\/li>\n\n\n\n<li><strong>Var beredd p\u00e5 \u201chund\u00e5r\u201d<\/strong><br>Det tar ofta flera \u00e5r innan man kan ta ut en rimlig l\u00f6n.<\/li>\n\n\n\n<li><strong>Acceptera risk och os\u00e4kerhet<\/strong><br>Ulrik var 23 \u00e5r utan eget kapital \u2013 och f\u00f6r\u00e4ldrarna tog en stor risk.<\/li>\n\n\n\n<li><strong>Se misslyckanden som l\u00e4rdomar<\/strong><br>Alla satsningar lyckas inte. Ett exempel var deras satsning p\u00e5 chokladproduktion \u2013 allt fungerade i teorin, men f\u00f6rs\u00e4ljningen uteblev.<em>\u201cMen vi l\u00e4rde oss j\u00e4ttemycket\u201d<\/em><\/li>\n\n\n\n<li><strong>Alla bolag och projekt beh\u00f6ver inte bli livsl\u00e5nga<\/strong><br>Att avsluta ett projekt \u00e4r inte ett misslyckande \u2013 det kan vara ett steg mot n\u00e5got b\u00e4ttre.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/nyforetagarcentrum.se\/jonkoping\/wp-content\/uploads\/sites\/52\/2026\/04\/Nyforetagarcentrum-35-ar-1-1024x683.png\" alt=\"\" class=\"wp-image-2282\" style=\"width:273px;height:auto\" srcset=\"https:\/\/nyforetagarcentrum.se\/jonkoping\/wp-content\/uploads\/sites\/52\/2026\/04\/Nyforetagarcentrum-35-ar-1-1024x683.png 1024w, https:\/\/nyforetagarcentrum.se\/jonkoping\/wp-content\/uploads\/sites\/52\/2026\/04\/Nyforetagarcentrum-35-ar-1-300x200.png 300w, https:\/\/nyforetagarcentrum.se\/jonkoping\/wp-content\/uploads\/sites\/52\/2026\/04\/Nyforetagarcentrum-35-ar-1-768x512.png 768w, https:\/\/nyforetagarcentrum.se\/jonkoping\/wp-content\/uploads\/sites\/52\/2026\/04\/Nyforetagarcentrum-35-ar-1-1536x1024.png 1536w, https:\/\/nyforetagarcentrum.se\/jonkoping\/wp-content\/uploads\/sites\/52\/2026\/04\/Nyforetagarcentrum-35-ar-1-2048x1366.png 2048w, https:\/\/nyforetagarcentrum.se\/jonkoping\/wp-content\/uploads\/sites\/52\/2026\/04\/Nyforetagarcentrum-35-ar-1-1620x1080.png 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Hur allt b\u00f6rjade Ulrik Lindstr\u00f6m tog sina f\u00f6rsta steg in i godisbranschen genom ett sommarjobb inom polkagristillverkning i Gr\u00e4nna och fortsatte senare \u00e4ven parallellt med lumpen. En avg\u00f6rande v\u00e4ndpunkt kom n\u00e4r en kollega f\u00f6reslog att de skulle starta eget. Ulrik tog upp id\u00e9n med sina f\u00f6r\u00e4ldrar \u2013 och fick ett tydligt r\u00e5d fr\u00e5n sin pappa: [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":2276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fr\u00e5n sommarjobb i Gr\u00e4nna till 30 ton godis per dag \u2013 en resa genom kris, tillv\u00e4xt och exit - J\u00f6nk\u00f6ping<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nyforetagarcentrum.se\/jonkoping\/2026\/04\/23\/fran-sommarjobb-i-granna-till-30-ton-godis-per-dag-en-resa-genom-kris-tillvaxt-och-exit\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fr\u00e5n sommarjobb i Gr\u00e4nna till 30 ton godis per dag \u2013 en resa genom kris, tillv\u00e4xt och exit - J\u00f6nk\u00f6ping\" \/>\n<meta property=\"og:description\" content=\"Hur allt b\u00f6rjade Ulrik Lindstr\u00f6m tog sina f\u00f6rsta steg in i godisbranschen genom ett sommarjobb inom polkagristillverkning i Gr\u00e4nna och fortsatte senare \u00e4ven parallellt med lumpen. 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Ulrik tog upp id\u00e9n med sina f\u00f6r\u00e4ldrar \u2013 och fick ett tydligt r\u00e5d fr\u00e5n sin pappa: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nyforetagarcentrum.se\/jonkoping\/2026\/04\/23\/fran-sommarjobb-i-granna-till-30-ton-godis-per-dag-en-resa-genom-kris-tillvaxt-och-exit\/\" \/>\n<meta property=\"og:site_name\" content=\"J\u00f6nk\u00f6ping\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-23T13:46:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T13:47:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nyforetagarcentrum.se\/jonkoping\/wp-content\/uploads\/sites\/52\/2026\/04\/BUBS_Ulrik_Lindstrom_04-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jonkoping\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"jonkoping\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nyforetagarcentrum.se\/jonkoping\/2026\/04\/23\/fran-sommarjobb-i-granna-till-30-ton-godis-per-dag-en-resa-genom-kris-tillvaxt-och-exit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nyforetagarcentrum.se\/jonkoping\/2026\/04\/23\/fran-sommarjobb-i-granna-till-30-ton-godis-per-dag-en-resa-genom-kris-tillvaxt-och-exit\/\"},\"author\":{\"name\":\"jonkoping\",\"@id\":\"https:\/\/nyforetagarcentrum.se\/jonkoping\/#\/schema\/person\/1399e83b983b3af6c11c04e154ca1a66\"},\"headline\":\"Fr\u00e5n sommarjobb i Gr\u00e4nna till 30 ton godis per dag \u2013 en resa genom kris, tillv\u00e4xt och exit\",\"datePublished\":\"2026-04-23T13:46:21+00:00\",\"dateModified\":\"2026-04-23T13:47:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nyforetagarcentrum.se\/jonkoping\/2026\/04\/23\/fran-sommarjobb-i-granna-till-30-ton-godis-per-dag-en-resa-genom-kris-tillvaxt-och-exit\/\"},\"wordCount\":683,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nyforetagarcentrum.se\/jonkoping\/#organization\"},\"image\":{\"@id\":\"https:\/\/nyforetagarcentrum.se\/jonkoping\/2026\/04\/23\/fran-sommarjobb-i-granna-till-30-ton-godis-per-dag-en-resa-genom-kris-tillvaxt-och-exit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nyforetagarcentrum.se\/jonkoping\/wp-content\/uploads\/sites\/52\/2026\/04\/BUBS_Ulrik_Lindstrom_04-scaled.jpg\",\"articleSection\":[\"F\u00f6retagare\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nyforetagarcentrum.se\/jonkoping\/2026\/04\/23\/fran-sommarjobb-i-granna-till-30-ton-godis-per-dag-en-resa-genom-kris-tillvaxt-och-exit\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nyforetagarcentrum.se\/jonkoping\/2026\/04\/23\/fran-sommarjobb-i-granna-till-30-ton-godis-per-dag-en-resa-genom-kris-tillvaxt-och-exit\/\",\"url\":\"https:\/\/nyforetagarcentrum.se\/jonkoping\/2026\/04\/23\/fran-sommarjobb-i-granna-till-30-ton-godis-per-dag-en-resa-genom-kris-tillvaxt-och-exit\/\",\"name\":\"Fr\u00e5n sommarjobb i Gr\u00e4nna till 30 ton godis per dag \u2013 en resa genom kris, tillv\u00e4xt och exit - 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